If you’ve never heard of the term, here’s another one to add to your list of acronyms. This is a great one; if implemented correctly, it could change the game for your business.
Customers Identity and Access Management, also known as CIAM, enhances customers’ experience by integrating siloed backend systems into one integrated solution, giving customers access to each service they need with a single click and significantly reducing security risks for the organization.
By integrating multiple security components such as Authentication and User Management as well as Multi-Factor Authentication (MFA), CIAM reduces customer barriers and creates an easy UX that is secure and secure.
CIAM solutions are easily integrated into traditional or modern applications within an enterprise. Leading solutions come with adapters that simplify the process.
What is CIAM?
Customer Identity and Access Management (CIAM) is how companies grant their users access to digital assets and how they manage the collection, analysis, and storage of and securely store data for users.
CIAM is at the crossroads of customer service, security, and analytics. A simple, straightforward process for customers to join to log into the system is essential for boosting conversions and building customer loyalty.
Secure data from intrusion by malicious hackers and taking preventative measures to stop data breaches are essential to a solid security plan and in line with lawful data privacy regulations. In addition, combining user data to provide a single data source is crucial for understanding your clients.
Given CIAM’s complexity and dynamism, many organizations engage a third-party Identity-as-a-Service (IDaaS) provider rather than build a solution in-house.
How Does CIAM Protect Customer Data?
CIAM safeguards customer information by requiring strict access controls and giving the power to modify settings and authentication requirements into the control of the customer. While customers can change their login credentials, a CIAM solution balances that flexibility by ensuring the authentication procedures are rigorous, ensuring the confidentiality of customer information.
The registration process is made more accessible by allowing users to join social networks like Facebook, LinkedIn, Instagram, and Google. Users can also connect to specific devices during the registration process.
In the process of authentication, CIAM allows you to simplify the user experience by permitting them access without the need to input the login or password. Since their identities are authenticated with detailed information to falsify, their customers’ data is secured. This lets them enjoy an SSO experience using a laptop, desktop, or mobile device.
Through CIAM’s self-service options, users can conduct their registration and request access without assistance or reset their passwords on their own. This is not just a way to increase customer comfort; it also helps protect their information, specifically, since they can alter their login credentials anytime they think that changing them would improve their security.
Customers can also be prompted — or request them to change their passwords regularly or at any time you suspect the possibility of an attack on security arising from the use of old credentials.
If you run several applications, you can let customers use the same profile details such as photos, shape, and contact information for each application. This way, customers can enjoy a similar experience regardless of their channel without sacrificing security.
With CIAM, it is possible to provide clients with a single place they can access to manage their data, profile settings, and account settings. This lets you adhere to privacy laws and reduces the number of eyes their personal information is exposed to.
The Significance of CIAM in Today’s Marketplace
The function of sales and marketing manages and coordinates all the business processes involved in evaluating and translating consumer buying power into an effective demand for a specific service or product and then delivering the merchandise or services to the desired user or customer to meet the profit goal or other goals established by the business.
SIMPLE…But not as easy. As we have worked with a variety of clients to help them reach their growth goals and revenues, we’ve discovered that the function of sales and marketing isn’t fully utilized in most businesses. There are inherent conflicting ideas within this idea of organizing a company’s resources and processes to meet customer demands and earn the expense of profit.
Why is CIAM Important?
- Customers expect two primary things when they interact with brands.
- A great user experience
- Protection against breach of privacy, fraud, and violation
Great User Experience
To delight your customers, you must ensure they transition from prospect to brand ambassador as quickly as possible. It’s about making their experience more personalized without being disruptive. Your CIAM solution will allow you to track the interaction with your website, apps, and other apps, resulting in an extensive customer profile. If you fail to provide the best customer experience, your customers could choose to go to a different site.
With the high stakes, an excellent customer experience isn’t only a nice thing to have, and it’s a key difference-maker. According to its “Experience is everything” report, PwC found that 32 percent of customers are likely to leave the brand they love after one negative experience.
Customers are also highly concerned about security. The 2018 Ping Identity report revealed that 81% of consumers would not interact with a brand’s online presence in the aftermath of a breach (a 3 percent increase over the previous year), and one out of four would not engage in any contact with a brand. Most recently, the IBM Cost of Data Breach study discovered that out of the $3.92 million that was the average cost of an incident involving data, 36% of the cost amount, which is $1.42 million was the direct consequence of the loss of business.
What Are the Essential Elements in CIAM?
Since your business is likely to increase and expand rapidly, the CIAM solution should be scalable enough to meet the demands of millions of users. If the load is excessive because of a system that has inadequate scalability, users might experience delays and lags and be forced to move to another provider.
Single Sign-on (SSO)
Customer identity management services allow users to enjoy an SSO experience that gives access to a range of your digital assets. This is accomplished using Identity-as-a-Service (IDaaS), which lets you control how users are authenticated and their levels of access to all your organization’s applications.
Multi-factor Authentication (MFA)
CIAM solutions incorporating MFA can confirm the user’s identity and ensure that only those who have been approved are allowed access. This is done through security questions, biometric information key-like keys, or one-time passwords or codes.
CIAM may also include adaptive authentication, which incorporates variables like the time of an account log in by a customer and their behavior or device. They can be adjusted following the acceptable risk factors of your business.
Centralized User Management
Since there are strict regulations that are in place in different countries around the globe regarding who has access to customer data and what information they can access, the use of CIAM technology could be required to restrict who has access to the customer’s information. Furthermore, leaving the control of their identity to the customer can reduce the number of administrators or IT personnel who can access customer data.
While CIAM and IAM solutions share many of the same building blocks as CIAM solutions, traditional IAM solutions can’t be used to replace/act in lieu of a CIAM solution.A client-facing application requires a flexible and scalable Identity and Access Management system. This solution must be built on top IAM features.
CIAM increases revenue by using identification data to win and retain customers. CIAM systems are intended to supply, authenticate, authorize, collect, and store consumer information from various sources.