Smartphones and other related devices are the new frontiers of online business. Online businesses and eCommerce websites have made many things easier. Business applications are one step further in this way. Business applications are easy to install mobile forms of the websites with lots of online and offline features. These are easy to use and have a great user experience.
Business applications are not only beneficiaries for the users. It also provides lots of benefits to business owners. The applications drag more crowds than any other platform and having your own dedicated application makes your brand value increase to new heights. Creating a business application is a multi-step process with many essential things to consider.
Table of Contents
Types of Application
Business to Business
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- Business-to-business apps are used between business partners or associated persons of a business. These applications are used for exchanging ideas, products, services, and pieces of information between business partners, businesses working together, or associated suppliers and resellers.
- The purchase sizes and the transactions are larger in these types of applications. The application may be used for the transaction of raw materials for manufacturing.
- This helps the businesses to create and manage a business community for the mutual growth of businesses.
Business to Consumer
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- The most common and well-known type of application is the business-to-consumer application. These applications serve the main purpose of e-commerce. Through these applications, a business owner can directly sell products or services to the end users or consumers.
- Applications like amazon, flip kart, eBay, and Priceline are considered some of the major business-to-consumer applications.
- The customer loyalty apps and e-commerce apps are also included as business-to-consumer apps.
Internal Applications
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- Internal applications are core applications, essential for a business to function. These types of applications are mostly used for managing essential works such as the Internal ERP systems and HR systems.
Benefits of a Business App
Increase Productivity
Business apps or e-commerce applications reduce the workload of an employee by effectively working in generating more sales in less time. Business applications can help to make processes easy and efficient so the employees get time to focus on other essential works. This increases the overall productivity of the business.
For example, if the e-commerce application is focused on creating leads and increasing sales, the employees can focus more on manufacturing or advertisement.
Better Customer Experience
In the era, where everything has gone online, advanced business applications with essential features are necessary to make a better experience for customers. While traditional business techniques can be a bit hectic, business applications offer a wide range of features so that the customers get everything in control of their hands.
Unlimited browsing helps the customer to surf through vast options and the provided description about the certifications, descriptions, and reviews help the consumers to choose.
Visibility and Communication
With an increase in the use of smartphones and smartphone apps, a business application can help you make your brand visible to everyone. You can also easily communicate with your customers by addressing new offers and replying to good and bad reviews.
Track Sales
With the tools of a business application, you can track your leads and rate of sales easily. You can keep an eye on sales and target specific leads or consumers by personalized emails. The insights and other necessary tools can help you calculate the sales.
More Control
With tools like widgets, surveys, and ratings you can get better control in understanding and replicating customer behavior.
Steps to Develop An App for Your Business
Pre-arrangement
Collect Information and Ideas
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- Before starting the process of creating a business application, there are some necessary pre-arrangements to be done. These arrangements basically help to form a background for the business application. The initial step is to collect information and ideas.
- A simple survey or meeting with essential decision-makers or partners of your brand can help you collect ideas and information that will help you form a better application for your business. You can also track your customer reviews to understand their need.
- Take all the suggestions of improvements into the consideration and try to implement them with updates to make the experience better.
Decide the Scope of the App
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- Make a list of all the features you want in the application. The abilities an application bears can define its scope of use. Once you are sure of the scope your application needs to cover, you can plan for the required technical changes to make the application capable enough to fulfill the scope.
Business Plan
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- Creating an application for your business may not be the easiest work but considering the ROI, it can be a very good decision. The price behind creating a business application may vary, but there are certain things that should be considered to estimate the price.
- Costs like Software development costs, establishing an infrastructure, an approximate number of users, maintenance, and support must be calculated beforehand.
Proper Strategy
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- After the calculation prepare a proper strategy to design the application in the most efficient way.
Creating a Team
Project Team
After taking all the necessary decisions about the application and creating a detailed strategy to achieve it. You need to create a team that will help you throughout the journey.
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- You can choose the most creative and best-performing employees from every department to form this team. A project team is necessary to understand everyone’s approach to your idea and to decide the ways to implement it.
- Make sure to include managers, field workers, end-users, executives, operations staff, and other employees in an important position. This team is intended to collect ideas, promote the application and train the employees to understand its features.
System Administrator
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- System administrators are the actual persons to set up the application to work. They link both the business process and technology to form the application.
- The work of a system administrator includes data migration from other systems, integration of the new app with the existing business application, creating dashboards and building reports, and introducing new features and upgrades.
Executive Managers
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- The whole implementation responsibility lays on the shoulder of executive managers. They also analyze reports to prepare new workflow rules.
Features
Simple
The business application must be simple and user-friendly so that the user uses it easily. The simplicity must be reflected through its appearance and functionality features. If a person uses the application for the first time it must be a good experience.
Adding numerous features to the application can negatively affect the application. It can make the application slower.
Adaptable
The business application must not be exclusive to any specific device. Making the application adaptable for various smartphones, tablets and computers is necessary.
Sharing
Sharing features of a business application has various benefits. It allows the users to share the link of a product with other people. This will increase the chance of getting more crowd over the application.
Conclusion
Business applications are the best possible way of eCommerce. Applications can be easily installed and used. These are user-friendly and have various essential features in them. You can establish your brand community and increase brand value with the help of a business application. Follow the necessary steps provided in the article to design a business application.
